Data refers to collected facts and figures. But data by itself is just data. The real goal is to turn data into information. Data becomes information when it’s presented in a context so that it can answer a question or support decision making. When this information is combined with knowledge (insight from experience and expertise) stronger decisions can be made.
Source: Information Systems: A Manager’s Guide to Harnessing Technology (2015) by the University of Minnesota Libraries
Source: University of Houston Libraries